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[For quote-based enterprises]

Sell through AI agents.

Can customers buy your product
through ChatGPT?

Sitefire turns AI agents into a distribution channel. Deploy in weeks, improve conversion, and stay compliant with GDPR in the EU and CCPA in the US.

Request demo
Marriott

Find me 2 nights in Waikiki over Thanksgiving 2027, ocean view, refundable.

Happy to. How many guests, and one king bed or two queens?

2 adults, one king.

Checked 4 resorts. Waikiki Beach Marriott can book this right away.

Marriott

Waikiki Beach Marriott Resort & Spa

Ocean View King, Nov 25 to 27, refundable

$1,148total

Purchase on marriott.com

Millions of people already shop with AI agents

10M+

people using Meta Muse. 1 in 4 shop with it.

2B+

people expected to use AI agents by 2030.

AI Search is the emerging distribution channel

01

Be the first brand agents can buy from.

Agents compare four or five offers before they recommend one, but almost none of them can complete a booking or a policy yet. The first brand that gives agents the tools wins the sale. That can be you.

Capture the new channel first. Your offer is the one the agent can actually purchase, while your competitors still send it to a form made for people.

  1. 1MarriottPurchase
  2. 2HiltonAgents cannot purchase here yet
  3. 3HyattAgents cannot purchase here yet
  4. 4IHG Hotels & ResortsAgents cannot purchase here yet
02

Keep improving your agent conversion.

AI agents and the models behind them change every few weeks, so a flow that works today can stall tomorrow. Sitefire keeps testing your tools with real agents, finds the step where they drop off and fixes it.

Conversions that keep improving. Every round lifts a step of your agent funnel, so more agent visits end in a booking or a policy.

Agent funnel

Rate shown82%6 pts
Checkout link34%9 pts
Booked12%4 pts
TestFixShip
03

Turn the agent channel into revenue.

Every booking or policy an agent completes with you is a direct sale, without an OTA commission or a comparison-site fee. As more of your customers shop through agents, that revenue grows with them.

Revenue you can see. Sitefire shows the bookings, revenue and conversion each agent brings, so you know what the channel earns.

Agent revenue

$184k

71%
Sep 1Oct 20

How your site becomes agent-ready

Your existing website

Optimized for people

Added by

Agent tools on your site

Agent tools

  • check_availability()Live rooms and rates for any dates
  • lookup_amenity()Pool, parking, breakfast and more
  • start_booking()Holds the rate, returns your checkout link
[Monitor and report]

Monitor your performance

Once your agent tools are live, Sitefire keeps testing every agent and reports what the channel brings in: customers, revenue and each step of the agent funnel.

See agent bookings and revenue, per agent
Track every step of the agent funnel, from first tool call to checkout
Get alerted when a model update breaks a step
See which agents bring customers who book

Agent channel

brand.com, last 8 weeks

Agent bookings

312

64%

Agent revenue

$184k

71%

AI conversion rate

11.8%

157%

Agent bookings per week

With SitefireBefore
Sep 1Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13Oct 20

Agent funnel

Agent visits100%
Rate shown82%100%
Checkout link34%127%
Booked12%200%

Ready to capture the new distribution channel?

You bring your current flow. We show you how AI agents handle it today, and make it agent-ready.

Talk to our team