# Sitefire - The marketing suite for the agentic web > Sitefire helps brands market their products to AI agents. Track AI visibility, identify what gets cited, and ship brand-aware content that ranks in generative answers. Analyze how AI talks about your brand, and take action to win leads from ChatGPT, Gemini, Perplexity, Claude, and more. ## What Sitefire does - **Agentic Actions**: Find the highest-leverage moves and implement them to improve your AI visibility. - **AI Monitoring**: Track which prompts mention you across ChatGPT, Gemini, Perplexity, and Claude. - **Agent Analytics**: Track human referrals and bot traffic and start measuring ROI from AI Search. ## Monitor your AI presence and benchmark against competitors ### AI Search Analytics Track AI visibility across ChatGPT, Gemini, Perplexity, Claude, and more. Watch the share of voice in your category in real-time. ### Source Analytics Identify the top-performing domains and the URLs that drive AI visibility. Know which content works, so you can act accordingly. ## Spark: The personal SEO & GEO expert at your fingertips. Spark is Sitefire's agent, available in the dashboard and over MCP. Example prompt: "Give me a weekly report about my SEO & GEO metrics, and recommend content opportunities for my brand." ## Take on-page and off-page action with Sitefire Agents ### New content for topics you're missing Sitefire researches what earns citations, writes a full article, and publishes it to your CMS as a draft. You review and approve. - Researched from top-cited content in your space - Brand-aligned, based on all your existing content - Pushed straight to your CMS: Webflow, Framer, and more ### Bring your existing pages up to date Find pages that are losing AI citations and ship targeted edits that win them back. - Spot drops in citations across LLMs - Auto-generate edits that match the cited shape - Open a PR to your CMS or copy/paste ### Get cited where the agents already look Land coverage in the publications and templates AI engines already trust. - See exactly which sources get cited for your topics - Pitch the right journalists with the right hook - Track placements all the way to the next citation ### Show up in Reddit, LinkedIn, and YouTube Engage in the threads AI models pull from when they answer. - Find the threads ranking in your category - Draft brand-aligned replies in seconds - Track downstream effect on AI mentions ## Proof, measured in our customers’ own data Every number below comes from the customer’s own server logs and analytics - not synthetic scores. - [Pointhound: +300% site visits from AI Search](/case-studies/pointhound) - [Jerry: +78% AI referral traffic](/case-studies/jerry) ## Trusted by marketing teams who ship > "Out of all the AI search tools we've tested, Sitefire is the first one that truly adds value. The team is consistently on top of things, quick to respond, and ships improvements that actually matter." > - Ida Sultan, Chief of Staff, Jerry.ai > "Sitefire surfaces the prompts our prospects are actually asking AI agents. We finally have a way to show up in the answer, not just the search results." > - Andreas Bloomquist, Chamber (YC W26) > "It was the content briefings that sold us. While previous solutions only gave us checklists, Sitefire does the hard work and tells our team exactly which content to create." > - Moritz Meister, Head of Marketing, Wemolo > "Sitefire enables DWS to turn AI-driven content intelligence into actionable content strategy and visibility measures." > - Thomas Heerich, DWS ## Analyze AI human referrals and bot traffic to measure ROI ### AI human referrals Track real visitors who clicked through to your site from ChatGPT, Gemini, Perplexity, and Claude. See which citations attract human visitors, and how they convert. ### AI bot traffic See which AI crawlers hit your pages and how often. See which pages are being indexed, crawled, and fetched - for every AI model. ## Frequently asked questions ### Which prompts should I monitor? The prompts you monitor should reflect what your actual customers type into ChatGPT, Perplexity, or Gemini when looking for a product or service like yours. During onboarding, Sitefire generates these prompts automatically based on real Google search volumes for your topics, then expands them into the longer, more conversational questions people use in AI tools. You review and refine the final set, so it always matches your audience and market. ### How many prompts should I monitor? We recommend 100 to 200 prompts per topic area to get statistically meaningful results. A well-structured set of 100 prompts grounded in real search data will tell you more than 1,000 random ones. Most customers start with 200 prompts across their core topics and adjust from there. ### Will GEO content hurt my existing SEO? No. GEO is a layer on top of SEO, not a replacement. The content that performs well in AI search also performs well in traditional search. When there is overlap with existing pages, we recommend optimizing what you already have rather than creating competing content. ### What about third-party content and Reddit? AI models do not only cite your website. They frequently reference Reddit threads, editorial articles, comparison portals, and review sites. Sitefire tracks exactly which third-party pages get cited for your topics, so you know where to focus your outreach alongside your own content efforts. ### How long until we see results? Your dashboard starts showing competitive data within the first two to three weeks. Content optimizations typically take two to three months to show measurable visibility improvements, because AI crawlers need time to re-index your pages. The monitoring itself gives you immediate value by showing where you stand versus your competitors. ### How can I track my changes and measure ROI? Sitefire tracks your visibility score over time and shows how it changes after you publish or update content. On top of that, you can set up UTM tracking to measure actual clickouts from ChatGPT and Perplexity in your existing analytics tools like Google Analytics or Adobe Analytics. ### What is the minimum contract duration? There is none. Sitefire runs on monthly billing with monthly cancellation. We also offer a free trial so you can see your data before committing to anything. ## Get started with Sitefire Take action to win customers in AI Search. [Start for free](https://app.sitefire.ai/onboarding/start) or [talk to sales](https://pulse.cal.com/sitefire/intro). More: [Pricing](/pricing) · [Docs](/docs) · [Blog](/blog) · [Case studies](/case-studies) · [llms.txt](/llms.txt)