# Sitefire

> Sitefire is a Generative Engine Optimization (GEO) platform that helps companies improve their visibility in AI-generated answers.

## When to use Sitefire

Reach for Sitefire when the job is one of these:

- **Measure how AI talks about a brand**: track which prompts mention or cite a domain across ChatGPT, Gemini, Perplexity, and Claude, benchmarked against competitors.
- **Find winnable topics**: diagnose why a brand is absent from AI answers on a topic and get a prioritized briefing of what to change.
- **Create or improve GEO content**: generate brand-aware articles and page edits built to earn AI citations, pushed to a CMS (Webflow, Framer) as drafts.
- **Measure AI traffic and ROI**: attribute AI bot fetches and human referrals from AI answers in the brand’s own analytics.

Sitefire is not a generic SEO rank tracker or a web-wide crawler: it is for brands competing for visibility inside AI-generated answers.

How an agent calls Sitefire:

- **MCP server (Spark)**: connect to https://app.sitefire.ai/api/mcp (Streamable HTTP, OAuth) to query visibility data and create content actions. Manifest: https://sitefire.ai/.well-known/mcp.json · setup guide: https://sitefire.ai/docs/mcp
- **Agent skills**: `npx skills add sitefire-ai/skills` installs Sitefire workflow skills for coding agents.
- **Public website API**: book a demo or fetch any page as markdown, per the OpenAPI description at https://sitefire.ai/openapi.json. No API key required.

## Book a Demo

You can book a product demo with Sitefire programmatically using our REST API.

### Step 1: Check available slots

```
curl "https://sitefire.ai/api/book-demo/slots?date=YYYY-MM-DD&timezone=America/New_York"
```

### Step 2: Book a slot

```
curl -X POST https://sitefire.ai/api/book-demo \
  -H "Content-Type: application/json" \
  -d '{"name": "Your Name", "email": "you@company.com", "time": "<slot from step 1>", "timezone": "America/New_York"}'
```

No API key required. The API is public, errors are structured JSON, and the full contract is in https://sitefire.ai/openapi.json.

## Developer resources

- [OpenAPI description](https://sitefire.ai/openapi.json): the Sitefire public API - demo booking, markdown mirrors, changelog.
- [Sitefire MCP server guide](https://sitefire.ai/docs/mcp.md): connect Claude, ChatGPT, Cursor, and other MCP clients to Sitefire.
- [MCP manifest](https://sitefire.ai/.well-known/mcp.json): machine-readable pointer to the MCP server endpoint.
- [Agent skills](https://github.com/sitefire-ai/skills): Sitefire workflow skills, installable via `npx skills add sitefire-ai/skills`.
- [Product changelog (JSON)](https://sitefire.ai/changelog.json): machine-readable release notes.
- [Full site content](https://sitefire.ai/llms-full.txt): every documentation page as one markdown file.
- [Contact](https://sitefire.ai/contact.md): email, sales, and support channels.

## Documentation

- [AI Models](https://sitefire.ai/docs/visibility-tracking.md): Supported AI platforms and markets for visibility tracking.
- [Talk to Us](https://sitefire.ai/docs/talk-to-us.md): Get help from the Sitefire team - whether you have a question, need troubleshooting, or want to share feedback.
- [Remove a category](https://sitefire.ai/docs/remove-category.md): Delete a prompt category you no longer need from the Sitefire prompt toolbar, and see what happens to the reports that already use it.
- [Quick Start](https://sitefire.ai/docs/quick-start.md): Get started with Sitefire in 5 minutes - create an account, add your domain, generate your prompt set, and run your first AI visibility analysis.
- [MCP](https://sitefire.ai/docs/mcp.md): Connect the Sitefire MCP server (Spark) to Claude, ChatGPT, Cursor, and other MCP clients to query your AI visibility data from your own workspace.
- [KPIs](https://sitefire.ai/docs/kpis.md): Definitions, formulas, and how-to-read guidance for every metric in Sitefire - visibility, citations, crawlers, and AI referrals.
- [Documentation](https://sitefire.ai/docs/index.md): Learn how Sitefire tracks your brand's visibility in AI-generated answers and helps you improve it.
- [AI Answer](https://sitefire.ai/docs/geo-overview.md): How AI-generated answers work - brand mentions, search queries, sourced pages, and citations.
- [Diagnosis](https://sitefire.ai/docs/4c-content-classification.md): How Sitefire uses 4C classification to determine why your content is not being cited by AI engines - and what to do about it.
- [Webinar, Events, and more Actions](https://sitefire.ai/docs/2026-08-24-webinar-events-actions.md): A webinar on growing organic traffic with marketing agents, event annotations on every chart, and a faster Actions page.
- [Introducing AI Sentiment](https://sitefire.ai/docs/2026-07-26-ai-sentiment.md): Sentiment is not just a score. Our claims and themes show you what AI says about your brand across thousands of answers.
- [Organize, inspect, and personalize your prompts](https://sitefire.ai/docs/2026-06-19-tags-personas-prompt-details.md): Three updates that make your prompt list easier to organize, dig into, and slice by persona.
- [Prompt Research, weekly opportunities, and new connectors](https://sitefire.ai/docs/2026-06-08-research-opportunities-connectors.md): Find the prompts worth tracking, act on the opportunities that matter most each week, and connect your whole stack to Sitefire.
- [Better actions with Brand kit and new output formats](https://sitefire.ai/docs/2026-05-27-actions-and-brand-kit.md): Brand Kit now guides every recommendation, and action formats are clearer about what to do, why, and how.
- [Google Analytics (GA4)](https://sitefire.ai/docs/tracking/google-analytics.md): Create a dedicated AI traffic channel in GA4 to track referral visits from ChatGPT, Perplexity, Claude, and other AI platforms.
- [Cloudflare](https://sitefire.ai/docs/tracking/cloudflare.md): Use Cloudflare's AI Crawl Control dashboard to analyze AI bot traffic, or connect to Sitefire for automated tracking.
- [AWS CloudFront](https://sitefire.ai/docs/tracking/aws.md): Connect your CloudFront access logs to Sitefire to track AI bot crawl traffic across your site.
- [Webflow](https://sitefire.ai/docs/cms/webflow.md): Generate a Webflow API token with the right CMS permissions and connect it in Sitefire, so articles publish to your Webflow site as drafts.
- [Webflow tables](https://sitefire.ai/docs/cms/webflow-tables.md): Webflow's rich-text field strips HTML tables. Move the markup Sitefire ships with your article into an HTML Embed block so it renders live.
- [CMS Integrations](https://sitefire.ai/docs/cms/setup.md): Push articles to your CMS as drafts. Connect your CMS, map fields, and publish from Sitefire.
- [Framer](https://sitefire.ai/docs/cms/framer.md): Create a Framer API key and connect it in Sitefire, so finished articles publish straight into your Framer CMS as drafts you review.
- [dotCMS](https://sitefire.ai/docs/cms/dotcms.md): Create a dotCMS API token, connect your instance in Sitefire, and map the fields so articles arrive as drafts on the right site.
- [Improve Content](https://sitefire.ai/docs/actions/improve-content.md): When a page matches the right content type but isn't getting cited, Sitefire scores it with the GEO Score and generates specific improvements.
- [Engage UGC](https://sitefire.ai/docs/actions/engage-ugc.md): When AI engines primarily cite user-generated content like Reddit and Stack Overflow, the strategy is to participate where citations happen.
- [Editorial Coverage](https://sitefire.ai/docs/actions/editorial-coverage.md): When AI engines primarily cite editorial publications, the strategy is to earn coverage from the outlets that get cited.
- [Create Content](https://sitefire.ai/docs/actions/create-content.md): When your existing content doesn't match the type or format that AI engines cite, you need to create new content that does.

## Blog

- [How to Tell AI Slop From Human Writing: Ten Structural Tells From 13,500 Blog Posts](https://sitefire.ai/blog/how-to-tell-ai-slop-from-human-writing.md): AI-generated blog posts have a shape below the words. Structure alone finds them at 98.0 macro-F1 in a 13,500-post corpus, and rewording does not remove it.
- [Do AI Citations Actually Matter? What 354,004 AI Answers Show](https://sitefire.ai/blog/do-ai-citations-matter.md): Sitefire research across 354,004 AI answers on what an AI citation is worth, and why being sourced without being cited pays almost nothing.
- [Why AI Models Recommend the Same Brands but Cite Different Sources](https://sitefire.ai/blog/ai-engines-cite-different-sources.md): Sitefire research on why ChatGPT, Gemini and Google AI Mode cite different sources for the same prompt, and what it means for your AI visibility.
- [Google Is Liable for What Its AI Overviews Say: Inside the Munich Ruling](https://sitefire.ai/blog/google-ai-overviews-liability-munich-ruling.md): A Munich court held Google liable for false AI Overviews. The legal reasoning, the precedents, and what AI Overviews liability means for brands.
- [How to Measure GEO Beyond Prompt Monitoring](https://sitefire.ai/blog/geo-measurement-stack.md): Prompt monitoring is a useful start, but it only measures synthetic visibility. The real GEO measurement stack adds Cloudflare bot data and GA4 referrals.
- [Trustpilot's AI Search Earnings: The First Proof That AI Visibility Drives Revenue](https://sitefire.ai/blog/trustpilot-ai-search-revenue.md): Trustpilot's AI search click-throughs grew 1,490% YoY and the stock surged 25%. What the first AI search earnings report reveals about brand visibility.
- [AI Content Is Good Enough - But Good Enough for What?](https://sitefire.ai/blog/ai-content-quality-shift.md): AI content can rank in Google. But can it earn citations in AI search? Analysis of 25M+ citations reveals what actually gets cited - and it's not production quality.
- [How to Detect AI Agents Like OpenClaw Visiting Your Website](https://sitefire.ai/blog/detect-ai-agent-traffic-openclaw.md): AI agents like OpenClaw send Accept: text/markdown - a header no browser uses. Learn how to detect agent traffic on Vercel, Cloudflare, Nginx, and more.
- [Query Fan-Out: What AI Search Actually Does With Your Query](https://sitefire.ai/blog/query-fan-out.md): AI search rewrites every query into 5-20 separate searches before answering. Learn how query fan-out works and why 68% of AI-cited pages aren't in the top 10.
- [How to Run a GEO Audit on Your Website](https://sitefire.ai/blog/how-to-run-a-geo-audit-on-your-website.md): A 6-step framework to audit your AI search visibility across ChatGPT, Gemini, and more. Covers content structure, schema markup, and competitor benchmarking.
- [How AI Search Engines Actually Work: From Prompt to Citation](https://sitefire.ai/blog/how-ai-search-engines-actually-work-from-prompt-to-citation.md): The full pipeline behind AI search: query fan-out, Reciprocal Rank Fusion, and why only 12% of ChatGPT citations overlap with Google results.
- [Global AI search engine market share](https://sitefire.ai/blog/model-market-share-jan-2026.md): Google Search is now showing AI-infused content in 78% of sessions. ChatGPT has a 56% share of the AI search market.

## Case studies

- [Pointhound: +300% site visits from AI Search](https://sitefire.ai/case-studies/pointhound): How Pointhound used Sitefire to find the award-travel questions it could win in AI answers and create content for them. Site visits from AI Search grew 300%, AI bot traffic 294%, and the new content went from zero to roughly half of all AI bot traffic. Measured in Pointhound's own CDN logs and GA4.

## Research

- [Spot the slop](https://sitefire.ai/spot-the-slop): A two-minute game from the SlopShape study. Five rounds, two blog posts each, one written by an AI model; pick the AI post and see the structural signal that gave it away.